The Asian consumer landscape is being reshaped by rising incomes, diversifying and new sources of growth, and the mutating consumption curves, and companies need to
There are drastic cultural differences, seemingly peculiar customer habits and needs, and potentially substantial investment needed to understand the Japanese market. Btrax gathered 4 leading
China has released new draft regulations (Chinese language only) on e-commerce, with a focus on live streaming. The regulations aim to create a stricter environment for how
The COVID-19 pandemic has pushed consumers into buying an ever-widening range of products online. The rise of e-commerce is creating major new export opportunities for
Asia is the world’s consumption growth engine—miss Asia and you could miss half of the global picture, a $10 trillion consumption growth opportunity over the
Cultural heritage is becoming a bigger driver in the Chinese market. Consumers are showing more national pride in their own heritage and stories. Brands that
New research has unveiled that consumers want a better customer experience — specifically, one that treats them as individuals instead of as like every other customer. On
Understand China’s power shifts taking place in entertainment and media, as the industry rebounds from 2020 and consumer habits propelled by the pandemic continue to
Researching about Japan and the market space is important for market entry. However, I find that there are things you can’t research about unless you
With growth increasingly hard to achieve, Southeast Asian companies must make decisive moves in five areas of modern digital marketing to capture potential opportunities. Over
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