The pandemic has intensified digital consumption worldwide. The striking popularity of social media in the recent years has set off influencer marketing in Asia. More
China remains one of the world’s largest markets with immense potential. In ten years, consumer spending in the country is forecasted to nearly double with
According to Asialink, there are several large regional markets and many more niche and micro-niche markets within Indonesia. The consumer market is scattered over about
If you want to stay relevant as a brand in Asia, you can’t miss out on these marketing trends in 2022. Automation There’s seen a
2021 was a memorable year for the marketing industry. For 2022, what types of advertising do marketers need to capture to be successful in Vietnam?
Consumers across Australia and Asia Pacific are a driving force behind the region’s interest in purchasing sustainable goods and are showing brands the importance and
In July 2021, Austrade together with State and Territory Study Australia Partnership (SAP) members, Australian providers, and delivery partner Practera, launched a one-year pilot program
’Can you tell us how to market effectively to all 3.5 billion people in Asia?’ A crazy question, but one that gets asked more often
Taobao, a leading social eCommerce platform under Alibaba Group, earlier established a Hong Kong channel (hereinafter referred to as “Taobao Hong Kong”) to cater for
Scholars and political observers have raised concerns over public opinion manoeuvring on social media in Southeast Asia as three countries in the region – the Philippines, Malaysia and Indonesia, are gearing
ABF Events (ABF) is a premier business platform dedicated to supporting entrepreneurs, business owners and professionals in the Small & Medium Enterprise (SME) sector seeking to start, expand or transition their business domestically or across the Asian markets.
ABF Events (ABF) is a premier business platform dedicated to supporting entrepreneurs, business owners and professionals in the Small & Medium Enterprise (SME) sector seeking to start, expand or transition their business domestically or across the Asian markets.
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