Why do so many Japanese brands have letter-based logos?
In my research on logo design, I noticed that most of the logos of major Japanese companies are text-based. Rather, several prominent foreign brands are
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print
How consumer demands are modernising and diversifying rapidly in Vietnam
Beyond demographic shifts, Vietnam’s consumer markets are experiencing significant changes in behaviors as incomes rise and as innovation in business models and technology accelerates. Five
Meet your new Vietnamese consumer
Powered by continued investments in its manufacturing sector, dynamic foreign direct investment, and rising productivity, Vietnam has been a consistent outperformer in Asia. GDP has increased at
Getting a piece of Southeast Asia’s booming digital economy
The last two decades have seen the rise of the digital platform across the globe. Southeast Asia (SEA), in particular, has become a hotbed for
New campaign to bring Singaporean tourists to Australia
A new marketing campaign will attract more tourists from Singapore to visit Australia. The $4 million Yours to Explore campaign will go live in Singapore
China’s Single’s Day (11.11) sale just set a record $84.54 billion (USD)
Alibaba Group’s 11.11 Global Shopping Festival has hit a new high, closing out the event this week with US$84.54 billion in gross merchandise volume. Alibaba’s
Asia went from cultural importer to exporter
The COVID-19 pandemic has really messed up global trade. In Asia and around the world, there are material shortages and, at least in the beginning, there
One man’s 12h live-stream on Chinese shopping platform Taobao just sold a record US$1.7b
Since 2009, China has been conducting an annual mega sale known as the Singles Day sale. Falling on November 11 every year, China’s Singles Day
Japan has the 3rd largest gaming market; but how to localise products?
Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. Plus, Japanese is one of the top 10
Asia’s consumer landscape is reshaping; companies must prepare for tougher competition
The Asian consumer landscape is being reshaped by rising incomes, diversifying and new sources of growth, and the mutating consumption curves, and companies need to
Trending News
