
Why do so many Japanese brands have letter-based logos?
In my research on logo design, I noticed that most of the logos of major Japanese companies are text-based. Rather, several prominent foreign brands are

In my research on logo design, I noticed that most of the logos of major Japanese companies are text-based. Rather, several prominent foreign brands are

Beyond demographic shifts, Vietnam’s consumer markets are experiencing significant changes in behaviors as incomes rise and as innovation in business models and technology accelerates. Five

Powered by continued investments in its manufacturing sector, dynamic foreign direct investment, and rising productivity, Vietnam has been a consistent outperformer in Asia. GDP has increased at

The last two decades have seen the rise of the digital platform across the globe. Southeast Asia (SEA), in particular, has become a hotbed for

A new marketing campaign will attract more tourists from Singapore to visit Australia. The $4 million Yours to Explore campaign will go live in Singapore

Alibaba Group’s 11.11 Global Shopping Festival has hit a new high, closing out the event this week with US$84.54 billion in gross merchandise volume. Alibaba’s

The COVID-19 pandemic has really messed up global trade. In Asia and around the world, there are material shortages and, at least in the beginning, there

Since 2009, China has been conducting an annual mega sale known as the Singles Day sale. Falling on November 11 every year, China’s Singles Day

Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. Plus, Japanese is one of the top 10

The Asian consumer landscape is being reshaped by rising incomes, diversifying and new sources of growth, and the mutating consumption curves, and companies need to
ABF Events (ABF) is a premier business platform dedicated to supporting entrepreneurs, business owners and professionals in the Small & Medium Enterprise (SME) sector seeking to start, expand or transition their business domestically or across the Asian markets.
ABF Events (ABF) is a premier business platform dedicated to supporting entrepreneurs, business owners and professionals in the Small & Medium Enterprise (SME) sector seeking to start, expand or transition their business domestically or across the Asian markets.
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