Architektonic – Re-writing Sustainable Development in China
Victorian architectural firm, Architektonic, is re-writing the rules on sustainable development in China
When Joburt Betadam pitches his architectural services to firms in China, he uses sophisticated 3D animation technology instead of words. And the Chinese love it!
Joburt, who is Director of Victorian architectural firm, Architektonic, says that he learned very early on that a picture speaks a thousand words, particularly in China. This comes back to the fact, he says, that in the Chinese language, each written character is a visual representation of an idea.