4 Tips to optimize your digital marketing strategy in China

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China remains one of the world’s largest markets with immense potential. In ten years, consumer spending in the country is forecasted to nearly double with a shift in focus from products to services.

Since the outbreak of Covid-19, digital marketing has been more popular than ever in China. Brands have been in a huge competition to take advantage of this trend.

As a result, to effectively reach consumers and build loyalty digitally, brands must be truly adaptable to make the most out of this rise of digital marketing platforms.

Follow trends, but in your own way

Trends enable brands to peer into the minds of their followers while bringing awareness to any challenges or opportunities in the current market. Trends also allow your brand to communicate your values in diverse manners. Ultimately, following trends makes you one of the insiders as well as gives your brand the chance to stand out from the crowd.

Pay attention to the culture

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Chinese buyers are especially sensitive to signs of brand adaptation. Staying inflexible will not do your brand any good in this situation. Thus, make sure you understand the traditional and cultural values of the place you are planning to market.

Remember, “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” said Amazon Founder & CEO, Jeff Bezos.


Originally, livestreaming marketing started in China thanks to the launch of Taobao’s livestreaming function in 2016. Livestreaming is probably not an unfamiliar marketing technique for the past few years. However, it has widely exploded in popularity since the pandemic in 2020.

As a centerpiece in today’s marketing for China, Livestream shopping is expected to reach roughly $620 billion in the country for the year of 2023. If your brand is not using livestreaming marketing, you are likely missing out.

Personalization is here to stay

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With the rapid advancement of e-commerce, the costly marketing technique of personalization is widely used nowadays.

Personalization uses buyer data to your brand’s advantage. Personalized experiences affect customers’ interests and purchase decisions. Just like any other buyer, Chinese consumers enjoy great shopping experiences digitally. Therefore, use the insights you have wisely and always prioritize your customers’ buying experiences.



Australia-Asia Business Week presented at Marvel Stadium, Docklands, Melbourne 15-16 November 2022, showcasing the pathways to Asia with a focus on India, China, Hong Kong, Singapore, Indonesia and Vietnam.
Highly recommended for enterprises seeking to develop their Asia strategy.
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