Marketing in Vietnam: 5 types of advertising you should know

2021 was a memorable year for the marketing industry. For 2022, what types of advertising do marketers need to capture to be successful in Vietnam? Let’s take a look at 5 essential advertising forms for 2022.

Video Advertising

Not an emerging or growing type of advertising but video social media platforms such as YouTube and TikTok are dominating the world. Video advertising remains a top priority for many marketers. Not only that, the Head of Instagram – Adam Mosseri recently shared about the “double” efforts to develop the video format, merging all video products into Reels in 2022 and making Instagram no longer a solely photo sharing platform.

Social Media Advertising

Besides video marketing, social media advertising is also an indispensable form of advertising in the plan of many marketers. With more than 4 billion users, social media offers high reach, helps increase brand awareness and strengthen customer relationships. Platforms like Twitter, Facebook, Instagram and LinkedIn will continue to be a fruitful ground for brands in Vietnam to promote products and brand images.

Mobile Advertising

Digital marketing is the act of promoting products, brands and reaching customers on a digital platform. As of July 2021, 56% of web traffic worldwide comes from mobile phones. If we go back to 2011, this figure was only 6%.


Mobile advertising is a type of advertising on mobile devices through banners (banners), pop-ups (dialogs) or SMS messages. Successfully applying this type of marketing, marketers can bring advertising campaigns to customers more effectively than ever before.

Display Advertising

Display advertising is a form of advertising that appears on websites, social media, applications,… These ads often have a prominent design and display position, which can sometimes be difficult to bear for the users. However, they “score” for their large customer reach and can be easily applied. Marketers can create and track display ads through the help of the Google AdWords service.

Broadcast Advertising

Broadcast advertising is the use of TV or radio to promote products and services. In particular, TV advertising has a broader reach to customers and provides an engaging multi-sensory experience for viewers.
However, advertising on TV are often costly and causes the audience to switch channels to skip advertisements. A less expensive alternative to this is radio advertising. By playing ads in between songs and shows, brands can reach local customers more effectively.

If marketers want to use another form of national or international scale, podcast advertising is also a great solution.


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