Tourism Australia Managing Director Andrew McEvoy said 50 percent of global consumers now use digital channels to research, plan and book holidays.

 

“In the four years since we launched australia.com the site has more than tripled in size and language versions, receiving up to 930,000 visits and more than 800,000 unique visitors each month,” Mr McEvoy said.

 

“The sites plays such a vital role in telling our story to the world and, as part of our broader strategy to raise our game in the digital space, we felt it was time for a refresh to keep us competitive and ahead of the game.

 

The changes to the site – designed and built by Deloitte – follow extensive customer testing and feedback sessions involving 300 consumers in six of Tourism Australia’s key international markets – China, Germany, Japan, South Korea, the UK and US.

 

The new site can be viewed at: www.australia.com. ■