Session Type: Keynote Strategy Panel

The growth in China’s digital businesses is a positive driver in the global economic recovery. Within the Chinese economy, the e-commerce sector has reached maturity, and modern consumers expect much more from their shopping experiences than just tempting discounts. Enter livestreaming e-commerce. Where is this new kind of trade going, and how did it grow so wide-spreadly in China?

China’s rapidly expanding middle class will offer greater chances for Australian and New Zealand businesses in the upcoming years, and proximity to China continues to be a crucial advantage.

The 14th Five-Year Plan, just released by Chinese policymakers, outlines their goals for societal and economic growth (2021-2025). As China’s economy increasingly contributes to sources of growth, trade, and investment in the global economy, this is crucial for understanding not just the future direction of China but also the Australia-China relationship.