Mark Tanner is the Managing Director of Shanghai-based China Skinny, one of China’s best known marketing, branding, research and martech agencies. He brings perspective from marketing roles in China, North America, Europe, Australasia and Africa since the late 90s.

Under Mark’s leadership, China Skinny has established itself as a leader in understanding the latest trends, insights and best practices for the ever-changing Chinese marketplace. China Skinny’s client base spans 28 industries and includes Nike, Adidas, Colgate, P&G, Panasonic, IHG, IKEA and SAIC Motors (China's largest car company), Tourism Australia, Coles, Woolworths, Fonterra and Zespri. Mark is a regular keynote speaker at events from Shanghai to Sydney, Beijing to Barcelona, and London to Los Angeles.

Mark authors the most-read weekly newsletter about marketing to Chinese consumers. He has been quoted in more than 200 international media outlets including the NYTimes, Bloomberg, Reuters, FT, WSJ and CNN.

On a personal front, Mark has a love for travel and adventure, which has seen him lead the world’s first paddle down the length of the Nile River, hunt for ancient Viking treasure and cycle across Canada mid-winter.