Day: February 22, 2012

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Lasting Impressions of Australia

Drinking tap water, walking on grass and wearing a seatbelt… these were just some of the highlights for Beijing native, Olivia Li on her first visit to Australia, and first trip outside of China.

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Attracting Chinese tourists to Australia

Sophie Loras looks at what Australian regional centres and cities are doing in readiness for the exponential growth in Chinese tourism numbers to Australia and what government and tourism bodies are doing to maintain it.

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Case Study: Tropical North Queensland

Tropical North Queensland is the fifth most popular travel destination in Australia for Chinese tourists behind Sydney, Melbourne, Brisbane and the Gold Coast, but once direct flights between Mainland China and Cairns kick in, TNQ will become an even more dominant attraction, writes Sophie Loras.

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